{"title":"Frassaï","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eFrassaï is a modern Argentine niche fragrance house founded in 2013 by industry expert Natalia Outeda, the first woman to launch a high-end independent perfume brand from Argentina. It stands for \"fragrance\" and \"assai\" – an italian adverb that translates to \"very\", \"much,\" or \"extremely\".\u003cbr\u003e\u003cbr\u003eDesigned between Buenos Aires and New York and produced in small batches, Frassaï creates luminous, genderless perfumes that blend South American ingredients such as yerba mate, aguaribay, and palo santo with exceptional raw materials from around the world. \u003cbr\u003e\u003cbr\u003eHelsinki Perfume Club team met Natalia at Paris Perfume Week and Esxcence in Milan in 2025. We were fascinated by the well crafted fragrances and their stories and since then we showcased Frassai perfumes at our events and now it's available for you to explore!\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"frassai-discovery-set","title":"Frassai Discovery set","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eThe complete collection in a format made for testing. Japanese paper blotters included.\u003cbr\u003e\u003cbr\u003eEleven fragrances. 2ml each. Glass spray vials. \u003cbr\u003e\u003cbr\u003eQuantities limited.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eBLONDINE, AJEDREZ, DORMIR AL SOL, TEISENDDU, TIAN DI, VICTORIA, EL DESCANSO, ROSA SACRA, CUIR PAMPAS, VERANO PORTEÑO, A FUEGO LENTO\u003c\/span\u003e\u003c\/p\u003e","brand":"Frassai","offers":[{"title":"Default Title","offer_id":53935786524999,"sku":null,"price":72.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0821\/2476\/7559\/files\/Frassai_Discovery_set.webp?v=1779093293"},{"product_id":"frassai-a-fuego-lento","title":"A Fuego Lento","description":"\u003cp\u003eA Fuego Lento (Spanish for “on a low heat”) is a perfume with dark, luminous white-floral fragrance with a modern yet classic feel.\u003c\/p\u003e\n\u003cp\u003eIt's launched in 2018 and created by perfumer Rodrigo Flores-Roux A nocturnal floral fragrance centered on jasmine sambac and orange flower Signature character: sweet, sultry, heady, and addictive.\u003c\/p\u003e\n\u003cp\u003eInspired by a secluded cabaña under the Andean night sky, it evokes two lovers by a slow-burning fire, with orange blossoms and blackcurrant drifting through the warm air as jasmine, suede and balsam glow on the skin.\u003c\/p\u003e\n\u003cp\u003ePerfumer: Rodrigo Flores-Roux\u003c\/p\u003e","brand":"Frassaï","offers":[{"title":"50 ml","offer_id":53935948333383,"sku":null,"price":180.0,"currency_code":"EUR","in_stock":true},{"title":"9 ml","offer_id":53935948366151,"sku":null,"price":45.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0821\/2476\/7559\/files\/frassai_a-fuego-lento_n_03fc1cd7-5741-40b2-acff-4d664b9f20c1.jpg?v=1779095256"},{"product_id":"frassai-blondine","title":"Blondine","description":"\u003cp\u003eBlondine was launched in 2017 for Argentine niche house Frassaï and is inspired by a 1920s French fairy tale about a princess lost in an enchanted forest. The fragrance tells a “once upon a time” story of alluring florals, decadent sweets and enigmatic musks, where courage and hope lead to a happily‑ever‑after.\u003c\/p\u003e\n\u003cp\u003ePerfumer: Yann Vasnier\u003c\/p\u003e","brand":"Frassaï","offers":[{"title":"50 ml","offer_id":53935948792135,"sku":null,"price":180.0,"currency_code":"EUR","in_stock":true},{"title":"9 ml","offer_id":53935948824903,"sku":null,"price":45.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0821\/2476\/7559\/files\/frassai_blondine_n_2c22c3b0-6dff-4930-81b8-69a9a942fc33.jpg?v=1779095262"},{"product_id":"frassai-dormir-al-sol","title":"Dormir al Sol","description":"\u003cp\u003eDormir al Sol (Spanish for “asleep in the sun”) is a 2024 release from Argentine niche house Frassaï, created as a “sensorial reset” and invitation to be fully present in the moment. It conjures an ethereal dreamscape of golden light and warmth: the feeling of drifting into a peaceful nap under the sun, where time seems to slow and everyday worries dissolve.\u003c\/p\u003e\n\u003cp\u003ePerfumer: Irina Burlakova (Mane)\u003c\/p\u003e","brand":"Frassaï","offers":[{"title":"50 ml","offer_id":53935948988743,"sku":null,"price":180.0,"currency_code":"EUR","in_stock":true},{"title":"9 ml","offer_id":53935949021511,"sku":null,"price":45.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0821\/2476\/7559\/files\/frassai_dormir-al-sol_n.jpg?v=1779095269"},{"product_id":"frassai-rosa-sacra","title":"Rosa Sacra","description":"\u003cp\u003eRosa Sacra is a 2020 fragrance from Frassaï’s El Sur collection, conceived as an ode to the Argentine Yungas jungles and the ancestral wisdom of South America. It paints a mystical picture of a crystalline rose blooming in lush, humid greenery, veiled in smoky palo santo and watched over by the sacred aguaribay “tree of life.”\u003c\/p\u003e\n\u003cp\u003ePerfumer: Irina Burlakova (Mane)\u003c\/p\u003e","brand":"Frassaï","offers":[{"title":"50 ml","offer_id":53935949054279,"sku":null,"price":180.0,"currency_code":"EUR","in_stock":true},{"title":"9 ml","offer_id":53935949087047,"sku":null,"price":45.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0821\/2476\/7559\/files\/white_frassai_rosasacra.jpg?v=1779095275"},{"product_id":"frassai-tian-di","title":"Tian Di","description":"\u003cp\u003eTian Di (Chinese for “Heaven and Earth”) was launched in 2017 as part of Frassaï’s first fragrance trio, inspired by the Chinese myth of Xiwangmu’s sacred peach tree on Mount Kunlun that connects heaven and earth. The scent imagines a ritual in a hidden celestial garden, where incense, green florals and peach elixir create a meditative harmony between earthy depth and airy lightness.\u003c\/p\u003e\n\u003cp\u003ePerfumer: Olivier Gillotin\u003c\/p\u003e","brand":"Frassaï","offers":[{"title":"50 ml","offer_id":53935949381959,"sku":null,"price":180.0,"currency_code":"EUR","in_stock":true},{"title":"9 ml","offer_id":53935949414727,"sku":null,"price":45.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0821\/2476\/7559\/files\/frassai_tian_di_new_6d70c6fc-1322-4def-bd25-75e996ff38cf.jpg?v=1779095282"},{"product_id":"frassai-victoria","title":"Victoria","description":"\u003cp\u003eAn olfactory tribute to writer and editor Victoria Ocampo, a pioneering intellectual and founder of the literary journal Sur. The scent mirrors her character with a refined yet bold contrast of luminous white florals and deep woods, expressing sophisticated strength rather than overt sweetness.\u003c\/p\u003e\n\u003cp\u003ePerfumer: Irina Burlakova (Mane)\u003c\/p\u003e","brand":"Frassaï","offers":[{"title":"50 ml","offer_id":53935949480263,"sku":null,"price":180.0,"currency_code":"EUR","in_stock":true},{"title":"9 ml","offer_id":53935949513031,"sku":null,"price":45.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0821\/2476\/7559\/files\/frassai_victoria_new_681f4ed6-acdb-4439-8e9c-85c0c6b9b680.jpg?v=1779095291"},{"product_id":"frassai-cuir-pampas","title":"Cuir Pampas","description":"\u003cp\u003eCuir Pampas is a 2020 fragrance from Frassaï’s El Sur collection, inspired by the vast Argentine pampas and the solitary, nomadic life of the gaucho. It captures dawn at a gaucho camp: dying embers, worn leather tack, steaming maté and dry grasses under an endless sky, translating this landscape into a sophisticated, smoky leather scent.\u003c\/p\u003e\n\u003cp\u003ePerfumer: Irina Burlakova (Mane)\u003c\/p\u003e","brand":"Frassaï","offers":[{"title":"9 ml","offer_id":53935949906247,"sku":null,"price":45.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0821\/2476\/7559\/files\/white_frassai_cuirpampas.jpg?v=1779095295"},{"product_id":"frassai-el-descanso","title":"El Descanso","description":"\u003cp\u003eEl Descanso (Spanish for “the rest”) was released in 2020 as part of Frassaï’s El Sur collection, inspired by the golden wheat fields of Argentina’s pampas. It evokes a tranquil rural scene: ripe fields under generous skies, an alazán horse resting in the shade of an ombú tree, and a warm breeze carrying the scent of grain, grass and soft woods.\u003c\/p\u003e\n\u003cp\u003ePerfumer: Irina Burlakova (Mane)\u003c\/p\u003e","brand":"Frassaï","offers":[{"title":"9 ml","offer_id":53935949939015,"sku":null,"price":45.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0821\/2476\/7559\/files\/white_frassai_eldescanso.jpg?v=1779095298"},{"product_id":"frassai-verano-porteno","title":"Verano Porteño","description":"\u003cp\u003eVerano Porteño (Spanish for “summer in Buenos Aires”) was launched in 2017 as one of Frassaï’s first fragrances, created to capture the feeling of the city in high summer. It evokes jasmine-scented evenings, tango rhythms and a breeze that carries citrus, flowers and green maté over the city and out toward the rolling Argentine countryside, making it a fragrant ode to love.\u003c\/p\u003e\n\u003cp\u003ePerfumer: Rodrigo Flores-Roux\u003c\/p\u003e","brand":"Frassaï","offers":[{"title":"9 ml","offer_id":53935949971783,"sku":null,"price":45.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0821\/2476\/7559\/files\/frassai_verano-porteno_new.jpg?v=1779095302"},{"product_id":"frassai-teisenddu","title":"Teisenddu","description":"\u003ch3\u003e\u003c\/h3\u003e\n\u003cp\u003eTeisenddu (named after the Welsh “torta negra” fruit cake) was released in 2018 and is inspired by Welsh settlers who sailed on the ship Mimosa to Patagonia in 1865, bringing their cake recipe to Argentina. The fragrance translates this story into scent: a dark, boozy gourmand that fuses the warmth of a Welsh tearoom with the dry, windswept Patagonian landscape.\u003c\/p\u003e\n\u003cp\u003ePerfumer: Roxanne Kirkpatrick\u003c\/p\u003e","brand":"Frassaï","offers":[{"title":"50 ml","offer_id":53935950037319,"sku":null,"price":180.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0821\/2476\/7559\/files\/frassai_teisenddu_new.jpg?v=1779095306"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0821\/2476\/7559\/collections\/frassai_-_brand_logo.png?v=1779093183","url":"https:\/\/helsinkiperfumeclub.shop\/fi\/collections\/frassai.oembed","provider":"Helsinki Perfume Club Shop","version":"1.0","type":"link"}