Frassaï is a modern Argentine niche fragrance house founded in 2013 by industry expert Natalia Outeda, the first woman to launch a high-end independent perfume brand from Argentina. It stands for "fragrance" and "assai" – an italian adverb that translates to "very", "much," or "extremely".
Designed between Buenos Aires and New York and produced in small batches, Frassaï creates luminous, genderless perfumes that blend South American ingredients such as yerba mate, aguaribay, and palo santo with exceptional raw materials from around the world.
Helsinki Perfume Club team met Natalia at Paris Perfume Week and Esxcence in Milan in 2025. We were fascinated by the well crafted fragrances and their stories and since then we showcased Frassai perfumes at our events and now it's available for you to explore!
